Lama Khatieb and Rabee Zureikat created Zikra for Popular Learning in order to rebuild people’s relationship with their identity and culture, by cultivating local knowledge in their communities and enabling them to inspire sustainable solutions.
Zikra for Popular Learning rebuilds people’s relationship with their identity and culture, through the cultivation of their community’s local knowledge and enabling them to inspire sustainable solutions to stressing social, economic & environmental challenges. Zikra reclaims knowledge of managing land and water resources that enabled communities in the region to live a sustainable life for thousands of years and bring it back to ensure that local communities of today do not forget their ancestral knowledge and practices.
Small wheat farmers are not encouraged to grow wheat as it’s not financially feasible, yet Jordan produces less than 7% of its use of wheat making it an important main crop.
Zikra harnesses the community’s local knowledge to inspire sustainable solutions to some of its most difficult social, economic and environmental challenges, in order to progress towards more egalitarian, inclusive societies. Zikra also conducts capacity-building workshops and training in educational institutions to empower youth, educators and community members to become change agents for sustainable development.
Zikra is currently linking small wheat farmers to a better market among restaurants and bakeries.
They also created the Story of food experience, a tourism programme that engages urban community and tourists with food producers where they learn the history of food in the region and its social and cultural connotations, this project serves as a parallel economic channel to produce income for small farmers.
The project started in the small village of Ghor Al Mazra in Jordan and utilizes the community’s local knowledge to inspire sustainable solutions to some of its most difficult social, economic and environmental challenges, in order to progress towards more egalitarian, inclusive societies.
Today, four areas in Jordan are able to enjoy the positive impact of the program: Amman, Al-Karak, Al-Salt and Irbid. These regions now understand the importance of not forsaking local and ancestral knowledge.
A main challenge for the project is ethical funding, for this reason, Zikra relies on creating programmes that are self-funded and produce its own income, for example, each tourism trip generates approximately USD 700, this amount covers the costs and provides income for the families and a percentage goes to cover the running costs.
Discover meaningful projects
Choose your preferred project to embark on
Contact the project owner
Discover inspiring initiatives around the world and find innovative solutions
Duplicate the proposed sustainable solutions
Establish new partnerships
Find inspiration and discover new ideas
Connect and share experiences with other innovators around the world
Contact us to propose your project
Discover the innovations carried out by citizens in your CSR fields of action and in the regions of your choice
Support through funding or by providing skills in your areas of expertise
Contact the project leaders
Find inspiring stories of engaged citizens to enrich your editorial work
Help local projects increase their impact and make them known to your audience
Contact the project managers
Discover citizen initiatives around the world
Invest in local projects aligned with your strategy for sustainable development
Contact the project managers