Unesco Green Citizens
Project begin: 10/03/2020

How do we really change behaviour? In India, a citizens’ group, is using its expertise in human-centred design, a Design Thinking approach, to address local problems and create impactful solutions. Climate change should not remain an abstract concept!

Leading organisation: TIP Sessions x Baeru
The country where the team is based: India
Covered Countries: India
Theme: Biodiversity, Education for Sustainable Development, Local and Indigenous Knowledge, Ocean
Sub-themes: Climate change, Coastal resource management, Environment, Forests and desertification, Gender equality and women's empowerment, Ocean education, Poverty and inequality reduction, Protecting marine ecosystems, Sustainable lifestyles, Waste management
Tag: #Women #Youth
Selection: 2022
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Project needs
Communication strategy design
In search of financial partners
Monitoring and evaluation
Partnerships development
Press relations
Sponsorship/ Philanthropy
Volunteer workforce

TIP Sessions promotes dialogue and works towards climate action, civic awareness and a circular economy in local communities in Karnataka. This citizens’ group believes that embedding sustainability into the very fabric of development is the key. Making climate action accessible and achievable for tier 2 and tier 3 cities can trigger meaningful social change at the community level.

They relies on listening to communities, taking into account their experiences to create solutions that can help them move towards a circular economy with the best chance of working. They work with restoring the indigineous rhetoric surrounding sustainability on coastal towns by harnessing local experts to champion for the larger cause of sustainable and scalable actions contributing to mitigating climate change.

Using local cultural practices

A pilot project was carried out in one pachayat in 2020 and the successful operations have been duplicated in three other districts. This project enables women in the community to take proactive steps to address climate change by creating jobs and providing access to training programmes in waste management and product development.

The TIP Sessions team is currently working in the coastal region of Karnataka and along the Western Ghats, a critical point for global biodiversity. The linguistic and regional context is central to their climate communication work. They use local artistic and cultural practices to conduct relevant and effective workshops for women and children. It establishes a strong and relevant context, addressing the disconnect between the severity of the climate crisis and local coastal communities. It debunks the myths of climate solutions as oppressive, unsustainable and economically devastating to rural people. For example, 2,000 women have been trained in waste management. 6,000 households have been converted to using cloth bags instead of plastic bags.

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