Unesco Green Citizens

Nuh Dutty Up Jamaica

Support this project
Project begin: 04/02/2015

The participative Nuh Dutty Up Jamaica campaign highlights the importance of reducing and managing waste, bringing together local citizens to help shape more sustainable behaviours.

Leading organisation: Jamaica Environment Trust
The country where the team is based: Jamaica
Theme: Education for Sustainable Development, Ocean
Sub-themes: Cities, Coastal resource management, Environment, Protecting marine ecosystems, Sustainable living, Waste management
Tag: #Women #Youth
Selection: 2021
Contact the project owner
Project needs
Communication strategy design
Digital communication
Equipment supply
Graphic design
In search of financial partners
Monitoring and evaluation
Partnerships development
Press relations
Social Media
Sponsorship/ Philanthropy
Volunteer workforce
Web design

Poorly handled waste management is a major environmental challenge for Jamaica with waste often polluting the island’s coastline and waters. Lauren Creary was convinced that local people could make a difference by taking more responsibility for their actions. And so, she launched Nuh Dutty Up Jamaica to bring together citizens across the generations.

This education campaign is part of the Clean Coasts project, led by the Jamaica Environment Trust (JET) with support from the Tourism Enhancement Fund (TEF). The aim? Make citizens more aware of the impact of poorly managed waste on public health and the environment. And encourage them to actively participate in the fight against waste – by generating less of it and managing it better.

Local inspiration, input and results

Through this campaign, individuals, schools, public and private organisations are all getting involved in improving waste management in their communities through initiatives like organising cleanups, adding more bins and making it easier to compost organic waste. Initially targeting touristic areas, the campaign quickly expanded across the island.

The battle against waste has only just began. New behaviours take time to become the norm. But Nuh Dutty Up Jamaica remains motivated and optimistic.

What about you? Would you like to support this initiative?


Are you excited to participate ?
Or you Are...
excited to participate ?
An NGO that seeks to support local projects?
developing a local and sustainable project for the planet?
a private company seeking to stimulate or finance significant projects?
committed media, ready to highlight citizens' innovations?
decision-makers looking for good practices from local communities?
All together, we can incubate change.

To get involved in a collective adventure:

Discover meaningful projects

Choose your preferred project to embark on

Contact the project owner

Discover inspiring initiatives around the world and find innovative solutions

Duplicate the proposed sustainable solutions

Establish new partnerships

Find inspiration and discover new ideas

Connect and share experiences with other innovators around the world

Contact us to propose your project

Discover the innovations carried out by citizens in your CSR fields of action and in the regions of your choice

Support through funding or by providing skills in your areas of expertise

Contact the project leaders

Find inspiring stories of engaged citizens to enrich your editorial work

Help local projects increase their impact and make them known to your audience

Contact the project managers

Discover citizen initiatives around the world

Invest in local projects aligned with your strategy for sustainable development

Contact the project managers