Unesco Green Citizens

Nuh Dutty Up Jamaica

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Project begin: 04/02/2015

The participative Nuh Dutty Up Jamaica campaign highlights the importance of reducing and managing waste, bringing together local citizens to help shape more sustainable behaviours.

Leading organisation: Jamaica Environment Trust
The country where the team is based: Jamaica
Theme: Education for Sustainable Development, Ocean
Sub-themes: Cities, Coastal resource management, Environment, Protecting marine ecosystems, Sustainable living, Waste management
Tag: #Women #Youth
Selection: 2021
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Project needs
Communication strategy design
Digital communication
Equipment supply
Graphic design
In search of financial partners
Monitoring and evaluation
Partnerships development
Press relations
Social Media
Sponsorship/ Philanthropy
Volunteer workforce
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Poorly handled waste management is a major environmental challenge for Jamaica with waste often polluting the island’s coastline and waters. Lauren Creary was convinced that local people could make a difference by taking more responsibility for their actions. And so, she launched Nuh Dutty Up Jamaica to bring together citizens across the generations.

This education campaign is part of the Clean Coasts project, led by the Jamaica Environment Trust (JET) with support from the Tourism Enhancement Fund (TEF). The aim? Make citizens more aware of the impact of poorly managed waste on public health and the environment. And encourage them to actively participate in the fight against waste – by generating less of it and managing it better.

Local inspiration, input and results

Through this campaign, individuals, schools, public and private organisations are all getting involved in improving waste management in their communities through initiatives like organising cleanups, adding more bins and making it easier to compost organic waste. Initially targeting touristic areas, the campaign quickly expanded across the island.

The battle against waste has only just began. New behaviours take time to become the norm. But Nuh Dutty Up Jamaica remains motivated and optimistic.

What about you? Would you like to support this initiative?

nuhduttyupjamaica.org

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