Unesco Green Citizens
Project begin: 01/02/2020

A group of citizens in Estonia came up with the idea of creating an international community of change agents to transform behaviours and create sustainable solutions in local communities for a cleaner, healthier planet.

Leading organisation: Let's Do It Foundation
The country where the team is based: Estonia
Covered Countries: Estonia, Jordan, El Salvador, Bangladesh, Indonesia, Kenya, Malaysia, Greece
Theme: Education for Sustainable Development
Sub-themes: Knowledge sharing, Resources management, Waste management
Tag: #Youth
Selection: 2020/2021
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Communication strategy design
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Graphic design
In search of financial partners
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Learning what the circular economy is does not necessarily help you apply its principles. Educating young people about sustainability is important, but so is providing today’s decision-makers and community leaders with the means to support and drive change.

Empowering leaders, decision-makers and citizens

That is why the Keep It Clean initiative, empowered by the Let’s Do It Foundation, focuses on creating training formats for adults and, in particular, civil society leaders. That is why it embraces the unique characteristics of each community while applying the general principles of zero waste, the circular economy and non-formal education techniques. Through a training program concept, the Let’s Do It Foundation provides citizens with the tools to make their own Keep It Clean Plan, foster skills for developing sustainable waste management initiatives and create zero-waste ambassadors.

The initiative has unleashed an international community of change-makers, initiated diverse community campaigns and launched waste management projects empowering local people and organizations to implement local solutions – from Greece to El Salvador.

The foundation continues to grow, encouraging new leaders and ambassadors to take communities closer to the goal of being waste free.

Inspired to take action? More information about Keep It Clean?


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